Taking the Chill Out of Cold Calling
This entry was posted on April 3, 2006 9:55 PM and is filed under Business - Sales and Customer Service.
For many salespeople, the thought of cold calling – whether it’s on the phone or in person – causes stress and reluctance. There are lots of perceived good reasons for that feeling. But cold calling doesn’t need to be a dreaded activity.
Fear of rejection is often at the root of our cold calling related stress. So how do you tame that fear?
Forget about meeting your own agenda when you’re making your cold calls. Focus instead on your customer’s needs and the outcomes and results they want. You’ll find that your customers will be more receptive to engaging in a sales conversation when they realize that you’re not forcing your agenda on them. And when the pressure to perform is off, you’ll be able to relax and concentrate on your customer’s needs. It’s a win-win. Read more here.
Happy selling!
Pat Hassett
