Are you guilty of failing to stay in touch with your customers after the sale?

It's natural and relatively easy to stay in touch during the "honeymoon" period immediately after the sale. But many salespeople, and indeed many organizations do a poor job of staying in touch long term.

Many think it's enough just to send a holiday card. While that may not be a bad idea, it's woefully short of being impressive.

To really add value to your customer relationships, stay in touch all year long with relevant, meaningful information — things you know would be of particular interest to your customers. Depending on your business or industry those things might include information about their industry, trade group, civic organization, hobbies; special pricing on products or services they regularly buy, special offers for current customers; or specialized knowledge you can share in the form of articles, white papers and newsletters.