Who Do You Know?
This entry was posted on April 25, 2006 4:22 PM and is filed under Business - Sales and Customer Service.
I'm sure you've heard the saying "It's who you know, not what you know."
The obvious inference is that networking and knowing the "right people" will get you further than being well educated and knowledgeable.
Well that's okay as far as it goes. "Who you know" will help you get your foot in the door. But to get the sales, create customer loyalty and earn referrals from your customers, you'll need to really know your stuff and deliver results.
Customers appreciate referrals based on competence and trust rather than solely on name recognition, social acquaintance or academic association.
So leverage your network to gain introductions to your prospective buyers and then follow through by proving your worth as a knowledgeable and trusted advisor.
Happy selling!
Pat Hassett
