Congratulations! You're in business for yourself. Now what?

For starters it means you have to sell something – yourself, your products or services, your ideas.

Many people start a business doing what they love or, at the very least, what they’re good at. They have their own field of expertise but it's not sales. They haven't really thought about having to convince others to share their enthusiasm for their products or services. And they generally don’t know how to go about doing so.

In fact, many people, just like you, strongly dislike the idea of selling or the stereotype of a salesperson. They don't want to be counted among that loathsome breed.

Reality check: you can't stay in business, provide for yourself, your family, your employees or your pets if you don't sell something.

Embrace the selling process. Release your mind from your fears and resistance to success. Check back here often for tips and advice on how to increase your sales, your profits and your customer loyalty. (More . . .)

Happy selling!

Pat Hassett

P.S. Tell your friends.