You probably realize that nurturing your relationships with your customers is among the most desirable and productive ways to foster customer loyalty and retention. But did you know that the best way to do that is to continue acting in your capacity as their trusted advisor?

If you have approached the sales process in a customer centric manner your customers will appreciate you as an advisor and not just someone with something to sell. By learning about your customer, their business and their industry and by providing real solutions to their problems you have established yourself as someone who will help them reach their goals.

Once the sale is complete continue in that capacity. You can maintain and grow your relationship with your customers by staying in contact with relevant, meaningful information. This could be information about their industry, trends in the market that may affect them, items of interest to them personally and professionally, and, most importantly, things that will help them reach their goals and grow their business.

You'll certainly earn your customers' respect and their future business if you take the time to provide the kind of information they can really use to benefit themselves and their businesses on an ongoing basis.

Happy selling!

Pat Hassett

P.S. Tell your friends.